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40867715
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
89% of respondents would recommend this to a friend
Item #:
40867715
GHS 717
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The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age.
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What Stands Out
Strategic Insights
Offers comprehensive strategies to navigate digital transformation, empowering businesses to adapt and thrive in an increasingly digital landscape.
Practical Frameworks
Provides actionable frameworks and tools that help leaders implement digital changes effectively, ensuring a smooth transition into the digital age.
Expert Contributions
Features insights from renowned experts and case studies, delivering proven methodologies that enhance business performance and innovation.
Product Details
| Publisher | Columbia University Press |
| Publication date | 5 April 2016 |
| Language | English |
| Print length | 304 pages |
| ISBN-10 | 0231163843 |
| ISBN-13 | 978-0231175449 |
| Item weight | 595 g |
| Dimensions | 16.26 x 2.79 x 23.11 cm |
Who Should Buy?
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Business Leaders
Executives focusing on transforming their organizations to meet digital challenges and competitive pressures effectively.
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Entrepreneurs
Startup founders looking to integrate digital technologies into their business models for increased efficiency and innovation.
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Marketing Professionals
Marketers wanting to leverage digital tools for enhanced customer engagement and data-driven decision making in campaigns.
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Traditional Businesses
Companies resistant to change that may not be ready for the digital transformation insights provided.
Product Description
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
About This Item
Take your business to the next level with "The Digital Transformation Playbook: Rethink Your Business for the Digital Age." This comprehensive guide, published by Columbia Business School Publishing, offers invaluable insights and strategies to help you thrive in today's digital landscape. In this hardcover book, released on 5 April 2016, you'll discover the secrets to successful digital transformation. As technology continues to shape the way we do business, it's crucial for companies to adapt and embrace the digital age. With the help of this playbook, you'll gain a deep understanding of how to navigate the e-commerce world and maximize your online presence. From developing an effective e-commerce strategy to leveraging data analytics and artificial intelligence, this book covers it all.
Learn about the latest trends and best practices for digital transformation in e-commerce, and gain practical knowledge from real-world case studies. Understand the challenges and opportunities that come with implementing a digital transformation roadmap for your business, and discover how to enhance customer experience and streamline your supply chain. As you delve into the pages of "The Digital Transformation Playbook," you'll also gain valuable insights into payment solutions, cybersecurity, and mobile commerce. Stay ahead of the curve and harness the power of digital transformation to drive your business forward. Whether you're a small business owner or a seasoned e-commerce professional, "The Digital Transformation Playbook" is an essential resource for anyone looking to stay competitive in today's rapidly evolving digital world.
Order your copy today and unlock the full potential of digital transformation.
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Business Process Reengineering Editorial Review
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) is an insightful resource for professionals navigating the digital landscape. This well-structured book, published by Columbia University Press on April 5, 2016, spans 304 pages and offers practical strategies like the platform business model and customer network model, making it a valuable read for anyone interested in digital leadership. Readers have commended its relative ease of understanding and the clear distinctions made about what constitutes disruption. However, some were left wanting more details regarding the tools referenced, as the author's website didn't yield the expected information.
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Pros
- Practical strategies for digital transformation
- Clear explanations without jargon
- Engaging historical context and theory
- Well-structured for easy navigation
- Valuable for digital leadership learning
Cons
- Some details are missing from the author's website
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GHS 717
Order now and get it around Thursday, October 29
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Features & Benefits
- Written by digital expert David L. Rogers.
- Focuses on strategic thinking, not just technology.
- Addresses five key domains: customers, competition, data, innovation, and value.
- Includes real-world case studies from major companies.
- Offers practical frameworks and step-by-step planning tools.
- Essential guide for executives aiming for profitable growth.
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